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Archive for April, 2009

Home Page Optimization: How to get a customer in 7 seconds

Saturday, April 18th, 2009

online-customer

There’s only one chance at making a good first impression.  That’s why your home page is, by far, the most important page on your entire website.  Optimizing your home page is not just about SEO, but it is also about optimizing your most critical landing pages for conversions.

Most people don’t realize that the ultimate common purpose of a website’s home page is to gain interest and establish credibility.  It is NOT to try to sell everything under the sun on the first page they get to.  It is NOT to present every single possible important fact across a lengthy home page.

If the first encounter with a website doesn’t have a clear message and create positive feelings of a match to what they are looking for, the visitor will be lost forever.  Producing a favorable impression and evoking strong visitor trust within the first few seconds leads to more clickthroughs, which leads to more sales, which leads to better SEO ranking.
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Popularity: 47% [?]

Local Search Optimization, the new SEO for small businesses?

Monday, April 13th, 2009

google-map

Earlier last week Google released a statement announcing that effective April, 6th local search results will be included by default on all queries. How does this change anything? Here is why we believe it will have a huge impact on the way many SEO companies build their strategies.
Let’s start with the benefits for the immediate consumer. Before this change occurred, users had to request local search results by typing their geographic location in the search box. With the new technology they won’t have to do it any more. Google will identify where users are by using their IP-address thus people can get to the most useful and relevant results a lot faster. This is also great news for mobile phone holders whose devices have a trackable GPS module. No more tedious I-phone typing in the cold! Mobile search is about to get a lot easier.
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Popularity: 37% [?]

8 Steps To Improve Your Adwords Quality Score

Tuesday, April 7th, 2009

adwords-qualityA high quality score  in Adwords means you will be able to run your pay-per-click campaign cheaper and more effectively than your competitors.
Most people don’t know that Google Adwords will give preference to cheaper ads provided they demonstrate high relevance, excellent clickthrough rate and better overall performance.

8 steps in improving your Adwords Quality Score

1. Use Traffic Estimator for keyword analysis.Traffic Estimator is a great tool which helps to predict keyword performance in terms of CPC bid and positioning. It enables you to filter your initial choices and eliminate keywords which are either too expensive or don’t generate enough clicks. Make sure you are not logged into your Google account when using Traffic Estimator because it may skew the results.
2. Try Opportunities to Improve Option. Though generally skeptical of computer-generated tools offered by Adwords, I was pleasantly surprised with Opportunities to Improve button.It instantly increased the QS for some of the ads. Similar results are not guaranteed but since this tool is free, you have little to lose.
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Popularity: 55% [?]

Data Feed Optimization: A Hidden Gem of Online Marketing

Saturday, April 4th, 2009

diamond

As the price of online advertising increases every single day, it is vital to discover more efficient ways to advertise. Comparison shopping engines such as Shopzilla, Froogle and Shopping.com offer the ability to reach untapped markets without high upfront costs associated with other forms of advertising. The payment structure is similar to Google Adwords but since competition is not as fierce, you will spend significantly less money per click.

Current statistics provide even more arguments in favor of submitting data feeds to comparison shopping engines. One in three Internet users visits a comparison shopping site in a typical month. Comparison shoppers make up for a very distinct customer profile. They are savvier, more product-oriented and spend an average of 24% more than the average shopper. Forrester Reference. These numbers are impossible to ignore.
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Popularity: 46% [?]


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