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Archive for the ‘General Musings’ Category

Google’s content network

Sunday, October 19th, 2008

Many people that manage Pay per click campaigns are aware that Google’s content network has a significantly lower quality of conversions than their ads.  However, most people don’t know that the reason for it is because that is where the majority of click-fraud occurs.  If you do manage a Pay-per-click campaign, you’re better off targetting specific sites or avoiding the content network altogether.  You want to have control over which sites your ad displays on because very often the quality of the sites can be quite low.

Popularity: 87% [?]

Search Engine Optimization Myths

Friday, October 17th, 2008

One of the biggest problems with the SEO world is that anyone can claim to be an SEO expert.  It’s very difficult for someone interested in SEO services to figure out who is really an expert at SEO and who is just good at selling.  Very often, people choose SEO companies based on reputation, but many companies can develop a strong reputation and still be awful at SEO.  Often, the older, larger companies simply rely on their online presence to get new customers, but are serviced by people who know very little about Search Engine Optimization.

The truth is that many online businesses can truly benefit from great SEO, but after being burned by cheaper vendors promising wild guarantees and overcharging with very little results, most people are reluctant to continue with SEO.

Our goal is to blow away misconceptions in the SEO industry, guide people to better ranking, and when you’re ready to take your online marketing to the next level give you the information you need so we can get you there.

Popularity: 73% [?]


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