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Archive for the ‘General Musings’ Category

Bring more yellow to your life with a FREE YellowSEO Highlighter

Wednesday, May 20th, 2009

yellow_highlighter_tm1Many people ask us why we chose the color yellow for our website name. The answer is simple. At YellowSEO, our goal is to highlight your site, drive more traffic, and grow your business. For a limited time, we are happy to offer our visitors FREE Highlighter pens so that you can see the impact of more yellow in each and every day.

Here’s how to get your free highlighter! All you have to do is send us an e-mail with your name and address to our SEO service team @ freeoffer@yellowseo.com. You will receive your FREE YellowSEO highlighter in the mail.

Start highlighting!

Regards,
Yellow SEO Team
* Hurry! The offer is valid only while supplies last. Important: We value your trust. Your information will be 100% private and will not be given out to anyone for any reason.

Popularity: 19% [?]

Caution:Blog Scrapers

Friday, May 8th, 2009

paws1There has recently been a lot talk about the importance of blogging for SEO purposes. Many experts agree that a blog is a dynamic and interactive tool which allows you to effectively address vital issues and share relevant and useful information with readers both inside and outside the industry. But as blogging increases in popularity, more websites are facing the alarming problem of content theft.
My first encounter with this issue happened a while ego when I posted my first blog on Data Feed Optimization. In a matter of a hours the word-by-word copy appeared on multiple sites. A few days later the original blog was completely knocked out of search results. What happened to me is not uncommon. Scrapers also known as content scrapers or feed scrapers are computer programs that go out onto the web and copy the content from other sites with unique content.
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Popularity: 24% [?]

Google’s content network

Sunday, October 19th, 2008

Many people that manage Pay per click campaigns are aware that Google’s content network has a significantly lower quality of conversions than their ads.  However, most people don’t know that the reason for it is because that is where the majority of click-fraud occurs.  If you do manage a Pay-per-click campaign, you’re better off targetting specific sites or avoiding the content network altogether.  You want to have control over which sites your ad displays on because very often the quality of the sites can be quite low.

Popularity: 88% [?]

Search Engine Optimization Myths

Friday, October 17th, 2008

One of the biggest problems with the SEO world is that anyone can claim to be an SEO expert.  It’s very difficult for someone interested in SEO services to figure out who is really an expert at SEO and who is just good at selling.  Very often, people choose SEO companies based on reputation, but many companies can develop a strong reputation and still be awful at SEO.  Often, the older, larger companies simply rely on their online presence to get new customers, but are serviced by people who know very little about Search Engine Optimization.

The truth is that many online businesses can truly benefit from great SEO, but after being burned by cheaper vendors promising wild guarantees and overcharging with very little results, most people are reluctant to continue with SEO.

Our goal is to blow away misconceptions in the SEO industry, guide people to better ranking, and when you’re ready to take your online marketing to the next level give you the information you need so we can get you there.

Popularity: 85% [?]


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