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Archive for the ‘SEO Tips’ Category

Bounce rates, impressions, and Click through rates (CTR)

Wednesday, February 1st, 2017

For a while now, Google has been taking bounce rates into consideration for rankings, but there really hasn’t been a lot of discussion on what that means to the average site.  Bounces have a large impact on sites which have low traffic, which for many newer sites is all of them.  One of the things we have noticed is that a site can be a fantastic site, but if it ranks for non-relevant keywords, then those hits will be bouncing at a much higher rate.  So, if you have a low-traffic site, and are ranking for terms which you can see in your Analytics is creating a 100% bounce rate, it’s probably a good idea to actually remove it from your meta-tags or content so that your overall bounce rate is higher.

Another thing to watch for are IP’s that are continuously creating bounces.  Very often, the site owner can be the source of many of the bounces simply because they are checking their ranking or are showing a client their home page, or simply because they have it set for their home page.  In order to stop this, you need to go to the Google Analytics and add the ip of the office to the filter manager.  This way, your internal traffic won’t skew the numbers.

This also applies for Google Maps.  If you see your website on a serp, you always want to click on it and go through a few pages if you are on an ip which is not in the filter manager.  Good luck!

Popularity: 64% [?]

When is a good time to do SEO?

Tuesday, October 25th, 2016

For many website owners, there is a logical process which most companies follow.

1) Build a website
2) Do a pay per click campaign
3) If it goes well pay more into pay per click, experiment with SEO
4) If it doesn’t go well, stop investing in the website.

However, after a website is built, the FIRST step should be determining what your conversion rate is. That means setting up a Google analytics account, getting the goal conversions setup, and MEASURING results from traffic generated from a PPC campaign. What most companies don’t realize is that the number one factor which determines success in a campaign is whether or not the website has the ability to convert. Without that, the money spent on generating traffic is very often wasted. If your site can convert 3-5% of targeted traffic, then there is a good chance you’ll make money from an SEO or Pay per click campaign. If not, then it is wiser to invest the money into improving the fundamentals of the website so that visitors find what they are looking for.

Popularity: 85% [?]


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