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8 Steps To Improve Your Adwords Quality Score

Tuesday, April 7th, 2009

adwords-qualityA high quality score  in Adwords means you will be able to run your pay-per-click campaign cheaper and more effectively than your competitors.
Most people don’t know that Google Adwords will give preference to cheaper ads provided they demonstrate high relevance, excellent clickthrough rate and better overall performance.

8 steps in improving your Adwords Quality Score

1. Use Traffic Estimator for keyword analysis.Traffic Estimator is a great tool which helps to predict keyword performance in terms of CPC bid and positioning. It enables you to filter your initial choices and eliminate keywords which are either too expensive or don’t generate enough clicks. Make sure you are not logged into your Google account when using Traffic Estimator because it may skew the results.
2. Try Opportunities to Improve Option. Though generally skeptical of computer-generated tools offered by Adwords, I was pleasantly surprised with Opportunities to Improve button.It instantly increased the QS for some of the ads. Similar results are not guaranteed but since this tool is free, you have little to lose.

Popularity: 55% [?]

SEO-friendly Wordpress Permalinks

Wednesday, October 22nd, 2008

Google has a tendency to give less weight to dynamic urls than static ones. That means if google sees a .php extension or ?article=123, it will not rank as high as a url which has keywords in it and is a static permanent link. Wordpress, by default uses dynamic links and therefore is not SEO friendly. Fortunately, it’s easy to change the links. In the newer versions of Wordpress, all you need to do is go to the settings button in the wordpress admin and click on permalinks.

Before doing this, you should think about whether or not you have old links which you want to redirect. If there are old links cached by Google, you will need to use a redirect plugin in order to prevent duplicate content issues. Scott Yang has developed a Wordpress plug which is available on his site to do the redirects based on regular expressions.

If you don’t have these kind of links, then all you need to do is log in to the wordpress admin and click on settings. Go to “Custom Structure” and enter /%category%/%postname%/ and click save. This will change all of your links to your posts to a seo friendly format. Make sure that your categories for posts are keyword relevant.

Popularity: 86% [?]

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