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	<title>Yellow SEO - Search Engine Optimization Blog &#187; Bounce Rates</title>
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		<title>Bounce rates, impressions, and Click through rates (CTR)</title>
		<link>http://www.yellowseo.com/blog/seo-tips/seobounce/</link>
		<comments>http://www.yellowseo.com/blog/seo-tips/seobounce/#comments</comments>
		<pubDate>Sun, 01 Feb 2009 17:28:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO Tips]]></category>
		<category><![CDATA[Bounce Rates]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Impressions]]></category>

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		<description><![CDATA[For a while now, Google has been taking bounce rates into consideration for rankings, but there really hasn&#8217;t been a lot of discussion on what that means to the average site.  Bounces have a large impact on sites which have low traffic, which for many newer sites is all of them.  One of the things [...]]]></description>
			<content:encoded><![CDATA[<p>For a while now, Google has been taking bounce rates into consideration for rankings, but there really hasn&#8217;t been a lot of discussion on what that means to the average site.  Bounces have a large impact on sites which have low traffic, which for many newer sites is all of them.  One of the things we have noticed is that a site can be a fantastic site, but if it ranks for non-relevant keywords, then those hits will be bouncing at a much higher rate.  So, if you have a low-traffic site, and are ranking for terms which you can see in your Analytics is creating a 100% bounce rate, it&#8217;s probably a good idea to actually remove it from your meta-tags or content so that your overall bounce rate is higher.</p>
<p>Another thing to watch for are IP&#8217;s that are continuously creating bounces.  Very often, the site owner can be the source of many of the bounces simply because they are checking their ranking or are showing a client their home page, or simply because they have it set for their home page.  In order to stop this, you need to go to the <a title="Google Analytics" href="http://www.yellowseo.com/business_seo_services/" target="_self">Google Analytics</a> and add the ip of the office to the filter manager.  This way, your internal traffic won&#8217;t skew the numbers.</p>
<p>This also applies for Google Maps.  If you see your website on a serp, you always want to click on it and go through a few pages if you are on an ip which is not in the filter manager.  Good luck!</p>
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