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Bounce rates, impressions, and Click through rates (CTR)

Wednesday, February 1st, 2017

For a while now, Google has been taking bounce rates into consideration for rankings, but there really hasn’t been a lot of discussion on what that means to the average site.  Bounces have a large impact on sites which have low traffic, which for many newer sites is all of them.  One of the things we have noticed is that a site can be a fantastic site, but if it ranks for non-relevant keywords, then those hits will be bouncing at a much higher rate.  So, if you have a low-traffic site, and are ranking for terms which you can see in your Analytics is creating a 100% bounce rate, it’s probably a good idea to actually remove it from your meta-tags or content so that your overall bounce rate is higher.

Another thing to watch for are IP’s that are continuously creating bounces.  Very often, the site owner can be the source of many of the bounces simply because they are checking their ranking or are showing a client their home page, or simply because they have it set for their home page.  In order to stop this, you need to go to the Google Analytics and add the ip of the office to the filter manager.  This way, your internal traffic won’t skew the numbers.

This also applies for Google Maps.  If you see your website on a serp, you always want to click on it and go through a few pages if you are on an ip which is not in the filter manager.  Good luck!

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