There’s only one chance at making a good first impression. That’s why your home page is, by far, the most important page on your entire website. Optimizing your home page is not just about SEO, but it is also about optimizing your most critical landing pages for conversions.
Most people don’t realize that the ultimate common purpose of a website’s home page is to gain interest and establish credibility. It is NOT to try to sell everything under the sun on the first page they get to. It is NOT to present every single possible important fact across a lengthy home page.
If the first encounter with a website doesn’t have a clear message and create positive feelings of a match to what they are looking for, the visitor will be lost forever. Producing a favorable impression and evoking strong visitor trust within the first few seconds leads to more clickthroughs, which leads to more sales, which leads to better SEO ranking.
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