Local Search Optimization, the new SEO for small businesses?
Monday, April 13th, 2009
Earlier last week Google released a statement announcing that effective April, 6th local search results will be included by default on all queries. How does this change anything? Here is why we believe it will have a huge impact on the way many SEO companies build their strategies.
Let’s start with the benefits for the immediate consumer. Before this change occurred, users had to request local search results by typing their geographic location in the search box. With the new technology they won’t have to do it any more. Google will identify where users are by using their IP-address thus people can get to the most useful and relevant results a lot faster. This is also great news for mobile phone holders whose devices have a trackable GPS module. No more tedious I-phone typing in the cold! Mobile search is about to get a lot easier.
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