Large Entertainment Company (to be announced)
Our client, Large Entertainment Company, is one of the top talent booking agencies in the country, featuring many of America's biggest stars. They realized the need to grow their business online, understanding that the old ways of doing business were not enough to keep up with the expanding global marketplace. So, at a cost of over $8,000 per month, (Large Entertainment Company) implemented a full-scale Google AdWords campaign. While experiencing tremendous success in capturing new business, they were unable to use this new business to grow due to the $8,000 they were sinking each month into AdWords. They decided they needed to break the cycle and find a new way to capitalize on the power of search engines, and that's when they turned to YellowSEO.
After analyzing their site and their industry, we immediately knew that we could rank (Large Entertainment Company) for their most action-oriented keywords. We worked with their team to set expectations, and we began implementing a strategy with the goal of ending (Large Entertainment Company)'s dependency on AdWords. In order to accomplish this, we would need to drive enough targeted traffic to their website to double their daily conversions.
In only 10 weeks, (Large Entertainment Company) went from an average of just over 1,000 organic leads per month to an average of just under 2,000. That represents a 70% increase in organic leads.
With such a drastic increase in targeted traffic, (Large Entertainment Company) was able to double online conversions per day in only 10 weeks. They now feel confident that they can end their AdWords campaign and, instead, invest their advertising and marketing money into ventures that will grow their business. This includes a second phase of SEO work with us that will allow us to be a part of creating substantial online growth for them over the next 12 months.
Sashaa Wellness, a small wellness center and day spa located in Manhattan's Upper East Side
Sashaa Wellness offers top-of-the-line professional spa services and colon hydrotherapy at competitive prices. They wanted to find the best way to use their small marketing budget to recruit new customers. Creating a great website and Search Engine Marketing campaign seemed like an ideal solution for building a reputation and attracting new clients, but they found it impossible to find a SEM or design company that was both affordable and effective. When their previous relationships with web design firms soured, they were left with an unprofessional website, no online traffic, and an even smaller budget remaining with which to fix their problems.
The people at Sashaa Wellness found YellowSEO through a Google search and called to explain their problem. We immediately knew they were an ideal candidate for our SEO Starter Package for small businesses. We discussed their goals and past problems, we analyzed their business and their industry, and then we were able to implement a no-risk, affordable strategy focused on increasing both visitors and conversions. A broad scale SEO campaign was clearly not a feasible or correct solution; instead, we fixed their website design, copy, and accessibility and drew traffic through a carefully calculated and monitored Google AdWords campaign. In this way, Sashaa Wellness received a major increase in local, targeted customers interested in their specific services, all for the low cost of $0.20-$0.40 per click.
Today, the Sashaa Wellness website draws more traffic than ever before. And, because of this added traffic, we've been able to begin analyzing their website to find any weaknesses that are leading to missed conversions. Our next steps will be to use this analysis to completely optimize the website, allowing it to consistently turn cold search engine leads into Sashaa Wellness clients. Brand recognition for Sashaa Wellness, online and in the real world, is growing every day, and once the spa's online presence reaches a high enough level, we will work to transition them into ideal, organic SEO.
"I needed to become more visible online to grow my business, but, without a large budget, I'd had awful experiences in the past. When I found YellowSEO through a Google search, I knew they knew their stuff, but I didn't know if they'd be willing to work with my small business and budget. Thankfully, they were, and with a level of service and commitment that far exceeded what I could pay. Now, online leads are booming, and I can't wait to see what YellowSEO can do for me next!" -Owner, Sashaa Wellness
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