Search Engine Optimization (SEO) Blog
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10 ways to improve your marketing content

March 25th, 2010

good copy
Good copy is an essential part of any effective marketing campaign. High quality content can increase your sales and generate more customer leads. But when writing is exceptional, people bookmark your site and generate media buzz over your products and services. Literally overnight, you can get hundreds or thousands of people to discover your company and want to learn more about what you do.

* Write unique differentiated content that no-one else can claim. It is all too easy for people to copy content online. Don’t make it easy by writing generic content. Examine every word and every sentence and ask yourself, “Is this something someone else can claim?” Make it easy for customers to see why you are different.

* Be concise. If a sentence does not need to be there, take it out. Every single sentence in your writing should have a purpose. A sentence can either be a “point”, a supporting sentence for a point, or a chain (something which connects a new thought)
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Popularity: 18% [?]

Pagerank explained by Matt Cutts

June 16th, 2009

Pagerank explainedMatt Cutts has recently written an interesting new article on how Pagerank works in Google. There is no question that link analysis has gone through extensive changes since the original introduction of Pagerank by the Google founders and it’s refreshing to see the head of the webspam team weigh in on how things work. I’ve posted a link to the original article, but I’ll comment on the most interesting parts. Basically, Matt explains page rank as a flow of points from one page to the next which are equally divided among outgoing links. If a page has accumulated 50 points from external sites and there are two outbound links, then those two outbound links will get 25 points. Then, he continues to explain that nofollow links do not pass pagerank. This is not new. What IS new Matt’s introduction of a “decay” concept.
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Popularity: 25% [?]

Bring more yellow to your life with a FREE YellowSEO Highlighter

May 20th, 2009

yellow_highlighter_tm1Many people ask us why we chose the color yellow for our website name. The answer is simple. At YellowSEO, our goal is to highlight your site, drive more traffic, and grow your business. For a limited time, we are happy to offer our visitors FREE Highlighter pens so that you can see the impact of more yellow in each and every day.

Here’s how to get your free highlighter! All you have to do is send us an e-mail with your name and address to our SEO service team @ freeoffer@yellowseo.com. You will receive your FREE YellowSEO highlighter in the mail.

Start highlighting!

Regards,
Yellow SEO Team
* Hurry! The offer is valid only while supplies last. Important: We value your trust. Your information will be 100% private and will not be given out to anyone for any reason.

Popularity: 28% [?]

Wolfram Alpha Launch: The Dawn of a New Era for the Web?

May 16th, 2009

wolfram2Wolfram Alpha is an intriguing new search engine which is based on building a large set of facts into a system and making it computable. On May 15th at 7 pm, WolframAlpha became public. Initial queries like “What is the meaning of life?” Answer: 42 were quite hilarious. (fyi, references the age-old Hitchhikers guide to the galaxy)

After a few more queries, it became clear that there are a lot of facts which the system does not yet know about. However, we believe that it will quickly change.

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Popularity: 31% [?]

Caution:Blog Scrapers

May 8th, 2009

paws1There has recently been a lot talk about the importance of blogging for SEO purposes. Many experts agree that a blog is a dynamic and interactive tool which allows you to effectively address vital issues and share relevant and useful information with readers both inside and outside the industry. But as blogging increases in popularity, more websites are facing the alarming problem of content theft.
My first encounter with this issue happened a while ego when I posted my first blog on Data Feed Optimization. In a matter of a hours the word-by-word copy appeared on multiple sites. A few days later the original blog was completely knocked out of search results. What happened to me is not uncommon. Scrapers also known as content scrapers or feed scrapers are computer programs that go out onto the web and copy the content from other sites with unique content.
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Popularity: 34% [?]

Home Page Optimization: How to get a customer in 7 seconds

April 18th, 2009

online-customer

There’s only one chance at making a good first impression.  That’s why your home page is, by far, the most important page on your entire website.  Optimizing your home page is not just about SEO, but it is also about optimizing your most critical landing pages for conversions.

Most people don’t realize that the ultimate common purpose of a website’s home page is to gain interest and establish credibility.  It is NOT to try to sell everything under the sun on the first page they get to.  It is NOT to present every single possible important fact across a lengthy home page.

If the first encounter with a website doesn’t have a clear message and create positive feelings of a match to what they are looking for, the visitor will be lost forever.  Producing a favorable impression and evoking strong visitor trust within the first few seconds leads to more clickthroughs, which leads to more sales, which leads to better SEO ranking.
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Popularity: 47% [?]

Local Search Optimization, the new SEO for small businesses?

April 13th, 2009

google-map

Earlier last week Google released a statement announcing that effective April, 6th local search results will be included by default on all queries. How does this change anything? Here is why we believe it will have a huge impact on the way many SEO companies build their strategies.
Let’s start with the benefits for the immediate consumer. Before this change occurred, users had to request local search results by typing their geographic location in the search box. With the new technology they won’t have to do it any more. Google will identify where users are by using their IP-address thus people can get to the most useful and relevant results a lot faster. This is also great news for mobile phone holders whose devices have a trackable GPS module. No more tedious I-phone typing in the cold! Mobile search is about to get a lot easier.
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Popularity: 37% [?]

8 Steps To Improve Your Adwords Quality Score

April 7th, 2009

adwords-qualityA high quality score  in Adwords means you will be able to run your pay-per-click campaign cheaper and more effectively than your competitors.
Most people don’t know that Google Adwords will give preference to cheaper ads provided they demonstrate high relevance, excellent clickthrough rate and better overall performance.

8 steps in improving your Adwords Quality Score

1. Use Traffic Estimator for keyword analysis.Traffic Estimator is a great tool which helps to predict keyword performance in terms of CPC bid and positioning. It enables you to filter your initial choices and eliminate keywords which are either too expensive or don’t generate enough clicks. Make sure you are not logged into your Google account when using Traffic Estimator because it may skew the results.
2. Try Opportunities to Improve Option. Though generally skeptical of computer-generated tools offered by Adwords, I was pleasantly surprised with Opportunities to Improve button.It instantly increased the QS for some of the ads. Similar results are not guaranteed but since this tool is free, you have little to lose.
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Popularity: 55% [?]

Data Feed Optimization: A Hidden Gem of Online Marketing

April 4th, 2009

diamond

As the price of online advertising increases every single day, it is vital to discover more efficient ways to advertise. Comparison shopping engines such as Shopzilla, Froogle and Shopping.com offer the ability to reach untapped markets without high upfront costs associated with other forms of advertising. The payment structure is similar to Google Adwords but since competition is not as fierce, you will spend significantly less money per click.

Current statistics provide even more arguments in favor of submitting data feeds to comparison shopping engines. One in three Internet users visits a comparison shopping site in a typical month. Comparison shoppers make up for a very distinct customer profile. They are savvier, more product-oriented and spend an average of 24% more than the average shopper. Forrester Reference. These numbers are impossible to ignore.
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Popularity: 46% [?]

Bounce rates, impressions, and Click through rates (CTR)

February 1st, 2009

For a while now, Google has been taking bounce rates into consideration for rankings, but there really hasn’t been a lot of discussion on what that means to the average site.  Bounces have a large impact on sites which have low traffic, which for many newer sites is all of them.  One of the things we have noticed is that a site can be a fantastic site, but if it ranks for non-relevant keywords, then those hits will be bouncing at a much higher rate.  So, if you have a low-traffic site, and are ranking for terms which you can see in your Analytics is creating a 100% bounce rate, it’s probably a good idea to actually remove it from your meta-tags or content so that your overall bounce rate is higher.

Another thing to watch for are IP’s that are continuously creating bounces.  Very often, the site owner can be the source of many of the bounces simply because they are checking their ranking or are showing a client their home page, or simply because they have it set for their home page.  In order to stop this, you need to go to the Google Analytics and add the ip of the office to the filter manager.  This way, your internal traffic won’t skew the numbers.

This also applies for Google Maps.  If you see your website on a serp, you always want to click on it and go through a few pages if you are on an ip which is not in the filter manager.  Good luck!

Popularity: 64% [?]

When is a good time to do SEO?

October 25th, 2008

For many website owners, there is a logical process which most companies follow.

1) Build a website
2) Do a pay per click campaign
3) If it goes well pay more into pay per click, experiment with SEO
4) If it doesn’t go well, stop investing in the website.

However, after a website is built, the FIRST step should be determining what your conversion rate is. That means setting up a Google analytics account, getting the goal conversions setup, and MEASURING results from traffic generated from a PPC campaign. What most companies don’t realize is that the number one factor which determines success in a campaign is whether or not the website has the ability to convert. Without that, the money spent on generating traffic is very often wasted. If your site can convert 3-5% of targeted traffic, then there is a good chance you’ll make money from an SEO or Pay per click campaign. If not, then it is wiser to invest the money into improving the fundamentals of the website so that visitors find what they are looking for.

Popularity: 85% [?]

SEO-friendly Wordpress Permalinks

October 22nd, 2008

Google has a tendency to give less weight to dynamic urls than static ones. That means if google sees a .php extension or ?article=123, it will not rank as high as a url which has keywords in it and is a static permanent link. Wordpress, by default uses dynamic links and therefore is not SEO friendly. Fortunately, it’s easy to change the links. In the newer versions of Wordpress, all you need to do is go to the settings button in the wordpress admin and click on permalinks.

Before doing this, you should think about whether or not you have old links which you want to redirect. If there are old links cached by Google, you will need to use a redirect plugin in order to prevent duplicate content issues. Scott Yang has developed a Wordpress plug which is available on his site to do the redirects based on regular expressions.

If you don’t have these kind of links, then all you need to do is log in to the wordpress admin and click on settings. Go to “Custom Structure” and enter /%category%/%postname%/ and click save. This will change all of your links to your posts to a seo friendly format. Make sure that your categories for posts are keyword relevant.

Popularity: 86% [?]

Rank checking tools blocked by Google

October 20th, 2008

rank-checking-blocked-by-googleMost people don’t know the sordid history of automated query tools with Google.

WebPosition Gold and Google- The SAGA:

Penalize you for using web position gold: (April 2003) http://www.webmasterworld.com/forum3/12118.htm
Google and position checking software: (Jan 2003) http://www.webmasterworld.com/forum3/8573.htm

Whats the status of Google vs WPG Users? (July 2002) http://www.webmasterworld.com/forum5/1231.htm

What exactly gets banned using WebPositionGold; (June 2004) http://www.webmasterworld.com/forum5/4799.htm
Web Position Gold & Google IP bans (May 2009) http://www.webmasterworld.com/forum39/3337.htm

By the way, it isn’t just web position gold.  It seems that every rank checking tool out there has been affected by this.  There’s a number of people who think it’s silly for Google to be blocking access to rank checkers.  But I’m pretty sure I know why they are doing it now.  Rank Checkers have a huge impact on “impressions” and skew the search data significantly.  As Google uses this data more and more, they have a strong motivation to make sure their impression data is more accurate for search results.
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Popularity: 100% [?]

A reputation management crisis

October 19th, 2008

Reputation management is not the most well-defined term in the industry.  What exactly does it mean?  How does one do reputation management?  The fact is that a lot of SEO’s don’t even know what to do until an incident happens.

It’s not until you’re in a situation where someone is attacking your honor where you realize that Google has a lot of power over what others think of you and your company.  Here is an example one company, absolutepoker.com which literally got devastated by other a few people who were very mad at them.  They decided to advertise under their name to get top placement for their absolutepokercheats.com site and the following is what happened.

absolutepoker

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Popularity: 95% [?]

Google’s content network

October 19th, 2008

Many people that manage Pay per click campaigns are aware that Google’s content network has a significantly lower quality of conversions than their ads.  However, most people don’t know that the reason for it is because that is where the majority of click-fraud occurs.  If you do manage a Pay-per-click campaign, you’re better off targetting specific sites or avoiding the content network altogether.  You want to have control over which sites your ad displays on because very often the quality of the sites can be quite low.

Popularity: 87% [?]


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