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Pagerank explained by Matt Cutts

Tuesday, June 16th, 2009

Pagerank explainedMatt Cutts has recently written an interesting new article on how Pagerank works in Google. There is no question that link analysis has gone through extensive changes since the original introduction of Pagerank by the Google founders and it’s refreshing to see the head of the webspam team weigh in on how things work. I’ve posted a link to the original article, but I’ll comment on the most interesting parts. Basically, Matt explains page rank as a flow of points from one page to the next which are equally divided among outgoing links. If a page has accumulated 50 points from external sites and there are two outbound links, then those two outbound links will get 25 points. Then, he continues to explain that nofollow links do not pass pagerank. This is not new. What IS new Matt’s introduction of a “decay” concept.

Popularity: 25% [?]

Wolfram Alpha Launch: The Dawn of a New Era for the Web?

Saturday, May 16th, 2009

wolfram2Wolfram Alpha is an intriguing new search engine which is based on building a large set of facts into a system and making it computable. On May 15th at 7 pm, WolframAlpha became public. Initial queries like “What is the meaning of life?” Answer: 42 were quite hilarious. (fyi, references the age-old Hitchhikers guide to the galaxy)

After a few more queries, it became clear that there are a lot of facts which the system does not yet know about. However, we believe that it will quickly change.


Popularity: 31% [?]

Local Search Optimization, the new SEO for small businesses?

Monday, April 13th, 2009


Earlier last week Google released a statement announcing that effective April, 6th local search results will be included by default on all queries. How does this change anything? Here is why we believe it will have a huge impact on the way many SEO companies build their strategies.
Let’s start with the benefits for the immediate consumer. Before this change occurred, users had to request local search results by typing their geographic location in the search box. With the new technology they won’t have to do it any more. Google will identify where users are by using their IP-address thus people can get to the most useful and relevant results a lot faster. This is also great news for mobile phone holders whose devices have a trackable GPS module. No more tedious I-phone typing in the cold! Mobile search is about to get a lot easier.

Popularity: 37% [?]

Rank checking tools blocked by Google

Monday, October 20th, 2008
rank-checking-blocked-by-googleMost people don’t know the sordid history of automated query tools with Google.

WebPosition Gold and Google- The SAGA:

Penalize you for using web position gold: (April 2003) http://www.webmasterworld.com/forum3/12118.htm
Google and position checking software: (Jan 2003) http://www.webmasterworld.com/forum3/8573.htm

Whats the status of Google vs WPG Users? (July 2002) http://www.webmasterworld.com/forum5/1231.htm

What exactly gets banned using WebPositionGold; (June 2004) http://www.webmasterworld.com/forum5/4799.htm
Web Position Gold & Google IP bans (May 2009) http://www.webmasterworld.com/forum39/3337.htm

By the way, it isn’t just web position gold.  It seems that every rank checking tool out there has been affected by this.  There’s a number of people who think it’s silly for Google to be blocking access to rank checkers.  But I’m pretty sure I know why they are doing it now.  Rank Checkers have a huge impact on “impressions” and skew the search data significantly.  As Google uses this data more and more, they have a strong motivation to make sure their impression data is more accurate for search results.

Popularity: 100% [?]

A reputation management crisis

Sunday, October 19th, 2008

Reputation management is not the most well-defined term in the industry.  What exactly does it mean?  How does one do reputation management?  The fact is that a lot of SEO’s don’t even know what to do until an incident happens.

It’s not until you’re in a situation where someone is attacking your honor where you realize that Google has a lot of power over what others think of you and your company.  Here is an example one company, absolutepoker.com which literally got devastated by other a few people who were very mad at them.  They decided to advertise under their name to get top placement for their absolutepokercheats.com site and the following is what happened.



Popularity: 96% [?]

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