Google’s content network

Many people that manage Pay per click campaigns are aware that Google’s content network has a significantly lower quality of conversions than their ads.  However, most people don’t know that the reason for it is because that is where the majority of click-fraud occurs.  If you do manage a Pay-per-click campaign, you’re better off targetting specific sites or avoiding the content network altogether.  You want to have control over which sites your ad displays on because very often the quality of the sites can be quite low.

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11 Responses to “Google’s content network”

  1. pay per click formula 2 Says:

    It sounds like you’re creating problems yourself by trying to solve this issue instead of looking at why their is a problem in the first place

  2. Stockfisch Says:

    Hi! Very nice blog, back to reading, bye!

  3. Orengo Says:

    Nice way that you present your ideas. You have a well set out blog and I will check back again. Thank you.

  4. Probasco Says:

    Good information, thanks for the post!

  5. Cobbley Says:

    Well done great post haha!

  6. Lorentzen Says:

    Nice blog and thanks for the post!

  7. muttertagsgeschenk Says:

    Good informations, keep up the good work.

  8. Dalby Says:

    Fair points, I will bookmark this…

  9. Gabrielli Says:

    This has got me thinking, I have a similar post idea, I?m going to do some research and probably reference this. Thanks for the idea.

  10. Coleman Says:

    Can a similar argument be made with respect to Google Search and Search Partners? Google Search has a much higher CTR with just about the same CPC. My thinking is that the quality of the clicks for Google Search are much higher and might make sense to drop using their Search Partners. Would you agree? If I drop Search Partners, is it possible I could see improved rankings/performance in Google Search because Google would try to get me more clicks (give higher rankings) to get me to max out my daily ad budget? Thank you.

  11. Olley D. Says:

    Thanks for writing this great blog I really enjoyed.

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