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Posts Tagged ‘Conversion Analysis’

Home Page Optimization: How to get a customer in 7 seconds

Saturday, April 18th, 2009

online-customer

There’s only one chance at making a good first impression.  That’s why your home page is, by far, the most important page on your entire website.  Optimizing your home page is not just about SEO, but it is also about optimizing your most critical landing pages for conversions.

Most people don’t realize that the ultimate common purpose of a website’s home page is to gain interest and establish credibility.  It is NOT to try to sell everything under the sun on the first page they get to.  It is NOT to present every single possible important fact across a lengthy home page.

If the first encounter with a website doesn’t have a clear message and create positive feelings of a match to what they are looking for, the visitor will be lost forever.  Producing a favorable impression and evoking strong visitor trust within the first few seconds leads to more clickthroughs, which leads to more sales, which leads to better SEO ranking.
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Popularity: 47% [?]

Data Feed Optimization: A Hidden Gem of Online Marketing

Saturday, April 4th, 2009

diamond

As the price of online advertising increases every single day, it is vital to discover more efficient ways to advertise. Comparison shopping engines such as Shopzilla, Froogle and Shopping.com offer the ability to reach untapped markets without high upfront costs associated with other forms of advertising. The payment structure is similar to Google Adwords but since competition is not as fierce, you will spend significantly less money per click.

Current statistics provide even more arguments in favor of submitting data feeds to comparison shopping engines. One in three Internet users visits a comparison shopping site in a typical month. Comparison shoppers make up for a very distinct customer profile. They are savvier, more product-oriented and spend an average of 24% more than the average shopper. Forrester Reference. These numbers are impossible to ignore.
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Popularity: 46% [?]


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