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Posts Tagged ‘damage control’

A reputation management crisis

Sunday, October 19th, 2008

Reputation management is not the most well-defined term in the industry.  What exactly does it mean?  How does one do reputation management?  The fact is that a lot of SEO’s don’t even know what to do until an incident happens.

It’s not until you’re in a situation where someone is attacking your honor where you realize that Google has a lot of power over what others think of you and your company.  Here is an example one company, absolutepoker.com which literally got devastated by other a few people who were very mad at them.  They decided to advertise under their name to get top placement for their absolutepokercheats.com site and the following is what happened.

absolutepoker

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