As the price of online advertising increases every single day, it is vital to discover more efficient ways to advertise. Comparison shopping engines such as Shopzilla, Froogle and Shopping.com offer the ability to reach untapped markets without high upfront costs associated with other forms of advertising. The payment structure is similar to Google Adwords but since competition is not as fierce, you will spend significantly less money per click.
Current statistics provide even more arguments in favor of submitting data feeds to comparison shopping engines. One in three Internet users visits a comparison shopping site in a typical month. Comparison shoppers make up for a very distinct customer profile. They are savvier, more product-oriented and spend an average of 24% more than the average shopper. Forrester Reference. These numbers are impossible to ignore.
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